Why Google Chrome? Fast browsing = $$$
Why speed means money
Google benefits materially from fast performance. First, when it comes to search, Google discovered when its search page loads fractionally faster, users search more often, which of course leads to more opportunities for Google to place its highly lucrative text ads. Second, a faster Web application foundation means that Google's online applications for e-mail, word processing, spreadsheets, and calendars can become faster and fuller-featured.
CNET News Poll
Note that Google likes to talk about its three main efforts: search, ads, and apps, and with Chrome or a faster browser in general, all three benefit.
"Our business does well if people are using the Web a lot and are able to use it easily and quickly," Google co-founder Sergey Brin said.
Google faces many challenges with Chrome--convincing anyone other than a few early adopters and Web developers to adopt it, matching the pace of development of rival browsers, and assuring the Google-phobic that it's OK for the company to be in charge of yet another essential element of computing. But Google's influence is strong enough that just talking about performance and rattling its chrome-plated saber is probably enough to advance its Web-application agenda.
Brin was loath to call Chrome an operating system, but it was clear at Tuesday's event that he defines Chrome's success in terms of the applications that can be run.
"The word 'operating system' comes with a lot of baggage. We have a lightweight, fast engine for executing Web applications," Brin said. But, he added, "I think we'll see more and more Web applications of greater sophistication. All the things (you see) today are pretty challenging to do."
And, Brin added, Google benefits even if Chrome has no other influence than to get the competitive juices flowing faster among developers of competing browsers: "Even if IE 9 was much, much faster as a result of Chrome, we would consider that a success," Brin said.
Extracted from: http://news.cnet.com/8301-17939_109-10030717-2.html?tag=txt
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